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Industry Solution - Technology Sales |
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Case Study
Client: MASERGY
Goal: Present product solution demo, ROI calculator in unique sales message
1 - Situation:
- Technology service provider has strong story to tell customers
- Needed way to "break through" prospects' commodity thinking of technology offering
- Needed to secure new initial sales presentation meetings
- Needed a deliverable message which would be scalable across multiple sales channels
2 - Solution:
- Developed an ElectroMail contact introduction message
- Included brief company overview animation with voice and music
- Video message features MASERGY's CEO
- Integration of a value calculator, enabling instant vision into MASERGY's savings
3 - Results:
- Generated 40 new and highly qualified leads within one week
- Lead to 3 pending deals within one month
- Provided sales teams and channel partners with unique, new message
- "It's the best sales and marketing tool we've ever had." - Tony Hurtado, Marketing
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Industry Solutions