|
Industry Solution - Technology Sales |
 |
 |
 |
|
Case Study
Client: Hewlett-Packard
Goal: Secure new meetings with unique CRM message
1 - Situation:
- Brian Armstrong was newly named Global Alliance Manager
- Responsible for building new business by making a big impact....quickly
- Needed to introduce self and establish rapport with 50 new contacts
- Logistics, schedules made it difficult to communicate with people efficiently and quickly
2 - Solution:
- Developed an ElectroMail contact introduction message
- Delivered Brian's Vcard (electronic address contact file) to his contacts
- Enabled Brian's contacts to "spend time" with him easily
- Linked ElectroMail to HP Partner website
3 - Results:
- Received multiple responses, including 6 inbound phone calls in one hour
- Scheduled numerous appointments
- Established self to client partner as confident, capable and innovative
- All of the above in 18 hours.
|
Industry Solutions