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Industry Solution - Premium Entertainment Sales |
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Case Study
Client: American Airlines Center
Goal: Sell more premium suites and seats
1 - Situation:
- Exhausted all known means to market/sell premium seating in arena
- Needed way to engage prospective customers in a traditionally difficult time period (Summer)
- Had a limited time window to sell inventory and suite incentives
2 - Solution:
- Create a 3-message campaign featuring Mark Cuban
- Integrated customer testimonials
- Integrated virtual tours of Platinum Suites and Seats
- Included a forward-to-a-friend functions
3 - Result:
- Finalized existing deals
- Sold new packages
- Recouped investment in just 4 weeks of 52 week program
- Continues to generate leads daily from placing message on web site
- "I've never seen anything like this because selling at this time of year had been almost impossible." - Frank Hubach, VP of Premium Sales
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Industry Solutions