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Industry Solution - Financial Services, Investments |
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Case Study
Client: Curian Capital
Goal: Communicate with investment community with market changes and new products
1 - Situation:
- Needed a "quarterly update" messaging system for customers
- Desire to use the power and personality of Curian Capital leadership
- Needed a better way to distribute product marketing materials
- New messages must integrate into existing e-marketing approach
2 - Solution:
- Produced quarterly message plan to update Curian Capital customers
- Integrated Curian Capital leadership as video subject
- Integrated "schedule appointment" functions
- Connected ElectroMail to interactive product-centric presentations
- Leveraged ElectroMail platform for Curian Capital-hosted investment events
3 - Result:
- Messages received over 2,000 views per month
- Over 75% view rate in the field
- Re-purposed platform for event invitation system
- Received hundreds of inbound inquiries
- Curian Capital is seen as a progressive and forward-thinking
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Industry Solutions