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Industry Solution - Financial Services, Insurance PDF Print E-mail
Case Study
 
Client: Jackson National Life Insurance
Goal:  Streamline product launched from internal wholesalers to retailers
 
1 - Situation:
  • Needed a high-touch relationship marketing message for competitive edge
  • Needed to differentiate from other insurance providers 
  • Desire to feature national sales managers and internal wholesalers

2 - Solution:
  • Created 15 different messages, feature national sales managers and internal wholesalers
  • Integrated product literature and interactive product presentations
  • Integrated custom "schedule appointment" option to schedule calls
  • Included a feedback function to gather comments from customers

3 - Result:
  • Received over 50,000 views
  • Received nearly 500 feedback responses
  • Achieved 85% open rate from field
  • Streamlined product launches while saving money
  • "Video email (ElectroMail is a high-touch, low-cost communications technology that cuts through the clutter, and a perfect fit for Jackson's business model. - Phil Wright, Vice President of Marketing Communications