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Industry Solution - Executive Recruiting |
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Case Study
Client: Kaye/Bassman
Goal: Accelerate and Streamline Recruiting
1 - Situation:
- Kaye/Bassman Inc, is the largest recruiting firm in the DFW area
- Needed a unique way to reach top recruiters
- Needed a way to interest them in joining KBIC
- In the recruiting industry, building rapport is key to attracting top talent
- Needed a unique, cost effective way to advance the recruiting process
2 - Solution:
- Created a KBIC recruiting message
- Delivered via key KBIC personality
- Enabled the recipient to review additional collateral
- Connected to existing KBIC website content
3 - Results:
- Achieved an 82% view rate
- Average "object views" was 4.2 per viewer
- Received 50 responses, generating 5 active negotiations
- "It represented KBIC and me very well in an informative, creative and cool way."
- Kelly Jo Desgrosellier, Director of Recruiting
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Industry Solutions