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Industry Solution - Event Marketing PDF Print E-mail
Case Study
 
Client: Nokia
Goal:  Increase event attendance to the Nokia Sugar Bowl event
 
1 - Situation:
  • Interest in event and attendance was down
  • Forwarding of invitation to "party-crashers" was hurting business
  • Slow registration process resulted in on-site logistics problems

2 - Solution:
  • Create a 3-message campaign
  • Integrate messaging and registration systems
  • Initial event invitation
  • Registration confirmation
  • Post-event thank you message
3 - Result:
  • Doubled event attendance
  • Eliminated "party crashers" with our tracking system
  • Registration occurred 4x faster
  • 78% view rate within 10 days
  • 5 views per invitation sent (average) 
  • "Your team did a great job and the results show it." - Ginger Garza, Nokia