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Industry Solution - Business Association |
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Case Study
Client: IAEM
Goal: Accelerate Digital Directory Product Launch
1 - Situation:
- IAEM had to launch it's new industry digital directory
- CDRoms presented difficulties in the past years
- Needed a way to differentiate from the competition
- Needed a way to deliver the new directory quickly
- Needed to contain a brief overview of product
2 - Solution:
- Created an IAEM Digital Directory message
- Delivered an overview of how the new software works
- Enabled the recipient to download the software application directly from the ElectroMail message
- Provided a tutorial and support within the ElectroMail message
3 - Results:
- Message was sent to 3,500 recipient membership
- 50% view rate within 24 hours
- Delivered the IAEM Digital Directory
- Jackie Russo and IAEM is seen as a technologically advanced organization
- Faster software directory delivery than any prior year
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Industry Solutions